How to be a good journalist ?

22 Nov

I am now writing my 34th post and after three months of investigation and redaction on this blog, I think I’ve found one of the main ingredients of a good practice of journalism. Writing articles is not only about finding exclusive information and relaying it while analyzing it at the same time. It is also about finding the good way to transmit this information. So here are my suggestions :

  • Being a good journalist means electing the proper platform that will allow you to attract the greatest number of Internet users that could potentially be interested by your information. As an example, writing a leading article about the financial crisisis on the French website is very likely to have little impact on the readers you wanted to target.
  • Being a good journalist is also being able to use all the networks and platforms available to allow their information to be spread and shared by the greatest number of the Internet users.
  • Being a good journalist also depends on one’s writing skills, of course. But it is not only about being able to make nice and well-ordered sentences it is also about making these sentences clear, short and simple to understand, so that the whole article is comprehensible by everybody.
  • And finally, being a good journalist means being able to catch people’s attention from the very title. Indeed, a catchy title that achieves to define the theme of the article while preserving a logic of mystery and suspense is very likely that attract a lot of readers, even those who would not have been interested by the theme in question in the first hand. Titles must be considered as very strategic tools in a logic of teasing, and interrogations (see my own title for instance) are probably the best way to make people want to read your article.For more advice about the job of a journalist, visit this website or this one or finally this one. Or you can also come and study in my school, the CELSA🙂

What will we look like in 2050 ?

22 Nov

When I was a child, I was wondering what I would look like when I am an adult all the time. And I guess you also did. Now that I’m a young adult I would like to know what I will look like and how I will live when I am a middle-age and then old woman.

So I tried to depict a identikit of myself at around 50 and I advise you to take a look at it for the way I am going to change will probably be the same -or will be very similar – to the way you will evolve yourself.

In 2050, I will speak at least three languages fluently, for I will have travelled a lot thanks to new means of transportation such as Atlantic and Pacific tunnels through which a train will take us from one continent to the other at more than 700km/h.

I will also be enabled to move more easily than ever thanks to teletransportation machines, that will allow us to move to the place of our choice in less than a minute but I won’t use this means of transportation that much for the effects of the machine on our health would not have been proven to be safe yet.

In 2050, all kinds of medias of communication will be inserted into my mind and body, which means that :

  • An earphone will be inserted into my ears so that I will need no extra equipment to listen to the music, talk to my friends and family on the phone or listen to the radio.
  • And this system will work thanks to a chip inserted into my mind, that will receive all the orders from my brains and transmit them to all kinds of equipments around me.

By 2050, I will probably have had a disease such as a cancer because of the increasing amount of pollution in the atmosphere but no worries, medicine will have improved so much it will be treated like a simple flu.

And finally, in 2050 I will be a very famous dancer and have superbabies.


The new generations to come will actually by real robots, which will be easy to control and which will allow parents not to worry about their children’s well-being and future.

OR I could be like any 50 years-old woman of our time, though my ways of living could of course change according to the evolution of the new technologies, of the availability of natural ressources, of the consequences of the financial crisis and of the climate changes.

Who knows ? Let’s keep these suggestions in mind and meet again in around 30 years to see of I was wrong to believe in so huge changes.

Which evolution for the Internet ?

22 Nov

From its birth up to now, the Internet has never stopped evolving and exploring new areas, new possibilities that would make it become an essential tool of our everyday lives.

It has definitely become the largest library of the world, taking therefore part in the building of our universal culture. But it has also asserted itself as  a real media that allows people to interact with one another. Therefore it has influenced the behaviours of so many  that it seems that now, it just can’t neglect people’s new needs and desires as far as telecommunications is concerned.

That’s why I think that the Internet of the Future will become 100% intuitive and individualized. Siri, the new voice assistant of Apple, is showing that telecommunications can now be much more than simple tools and that they can go futher by assisting every single move and thought of people.

The Internet would therefore become, like Siri, your personal assistant and would anticipate any of your need or inquiry. As an example, it would automatically launch researches while you would be writing an essay and hesitating on some information or needing new sources. Everything we need to do by ourselves on the Internet  today would be done intuitively by your computers, tabs or phones coupled with the Internet.

Machines and the Web would therefore give birth to a virtual “ME” that would be able to help the real “ME” in every step of its daily life but the great limit of such a huge evolution is that by expecting too much from the machines, men could end up as real machines themselves.

So it is our duty to control the evolution of the Internet, in order to take advantage from the best of it, and unable its dark sides to threaten our ways of living.

Who said that the traditional medias couldn’t be interactive ??

11 Nov

Definitely not Conde Nast, which offered an exclusive experiment to the readers of Glamour.

Indeed, in the last September magazine, QR codes, based on the same principle as the Facebook sharing buttons, were inserted into different pages, in order to encourage the readers to share offers, articles, ads and other types of content straight on their networks.

Such an offer was very appreciated by the readers since it generated 50,814 Facebook “likes” as far as advertising were concerned and it also allowed Glamour to get new fans on its Facebook page.

Seems it’s not over yet for the press …  

A duet with Siri

11 Nov

Siri, the new software for Iphones, has already led a lot of people to react and give their opinion. Many believe that it is just a gadget and that though people will have fun with it at first, in the end, they will get bored with this voice assistant that hardly understands everything you say.

Others, on the contrary, find this novelty absolutely brilliant and even consider it as a potential rival of Google, whose power comes from its ability to answer quickly and efficiently to people’s researches. Indeed, not only does Siri offer to find convenient results to its users’ researches, but it is also ludic and advertising-free…

And talking about having fun with Siri, here is one example that shows that ok, this software can sometimes be totally useless but anyway, it’s very well thought !

Shopping in the subway, an innovation made possible by Tesco

10 Nov

“A virtual grocery store in a subway station in Seoul, South Korea with products labeled with QR Codes has increased online sales by 130% for Tesco Homeplus.” (see the article from

Last summer, Tesco offered an impressive innovation to the Seoul subway users. Indeed, the latters were allowed to go shopping … waiting for their train, thanks to their smartphones. The concept was very simple and still SO brilliant : virtual displays of a Tesco grocery store were posted on the walls of the station and people just had to scan the QR code of the products they were willing to buy. Thanks to these scans, the products were placed in the online cart and once their online shopping done, the users were delivered to their door just after they got home.  



Hope to have the opportunity to try this one day in Paris, but anyway, well done Tesco !

Cyberwar, the new issue of our century

10 Nov

Last year,  a secret computer worm called Stuxnet, was uncovered and sparked off a lot of reactions.

Officially, this computer worm was created in order to destroy potentially threatening Iranian uranium enrichment facilities. But actually, it raised another problem : it showed that now, as Michael Assante, formerly the chief security officer for the North American Electric Reliability Corporation, says : “It’s just a matter of time. Stuxnet taught the world what’s possible, and honestly it’s a blueprint”.

Now that such a powerful cyberweapon has been launched, it seems that a new kind of war, based on cyberattacks, is dangerously getting closer and threatening our whole way of living.

Indeed, so much is now connected to different kinds of networks and so many of us now depend on these networks that any large scale cyberattack would be a REAL disaster. If a computer worm like Stuxnet can destroy, via a cyberattack, a whole nuclear infrastructure, then another computer worm of the same kind could attack any electric or telecommunications grid, any water treatment facility of any country and then cause huge damage.

And that’s the whole paradox of the Internet : though it is a great tool that has allowed us to simplify our way of living and our way of interacting with the world, still, the very large scale connection it implies could someday be a real problem…

To understand better how the Stuxnet virus works, watch the video bellow :